When they said ‘Rebrand’ we said ‘Rare, Medium or Well Done?

Empire Steak House is the culmination of a decades-long dream founded by the Sinanaj brothers, whose unwavering dedication to extraordinary hospitality has shaped the New York City dining scene for over 40 years. From the moment you step through their doors, you’ll feel the warmth of our family values radiating through every meticulously prepared dish.

We had the privilege of rebranding Empire Steak House, a true icon in the fine dining world by creating a strategy that honors its storied heritage while embracing modern sophistication. Through visual storytelling and a cohesive brand experience, we celebrated the timeless appeal of this renowned steakhouse, capturing the rich flavors and traditions that patrons have cherished for decades.

Our approach centered on preserving Empire Steak House’s enduring legacy while elevating its presence in a competitive market. We infused every touchpoint with a sense of tradition and luxury. By blending contemporary design elements with a classic aesthetic, we helped ensure that both loyal guests and new audiences alike continue to enjoy the Empire Steak House experience for years to come